
From classics to the latest trends! A collection of exquisite sweets at "Sweet Potato Festa/An no Saiten" (Hakata Hankyu)
We bring you event information that will be irresistible to fans of Japanese sweets.
This time, we will introduce the "Sweet Potato Festa/An Festival" held at "Hakata Hankyu"!
[November 26th - December 1st, 2025] "Sweet Potato Festival/An Festival" to be held at Hakata Hankyu!
The Sweet Potato Festa/An Festival will be held for six days from Wednesday, November 26th to Monday, December 1st, 2025, at the 8th floor event hall of Hakata Hankyu.
This is an event where you can fully enjoy sweet potatoes, a representative autumn flavor, and red bean paste, which is loved by people of all ages.

Image: Hakata Hankyu
This will be the second time the event is being held, and a total of 30 stores will be appearing (15 sweet potato stores and 15 red bean paste stores)! The number of demonstration stores where you can enjoy freshly made deliciousness at the venue has been increased by 3 to a total of 18 stores.
You can enjoy a variety of flavors, from the deliciousness of the ingredients themselves to evolved sweets.

Image: Hakata Hankyu
Furthermore, on November 29th (Sat) and 30th (Sun), a specialist who loves sweet potatoes and red bean paste will be visiting the store. Mr. Ayuki Hashimoto, Representative Director of the Sweet Potato Ambassador Association and Representative Director of Sweet Potato Company, Ltd.

Image: Hakata Hankyu
There will be a special talk show and tasting event by Nishii Anko, president of the Japan Anko Association.

Image: Hakata Hankyu
Featured products at the "Sweet Potato Festival"
[Demonstration] Yamagata "Yakiimo DoCo? Nibankan"
"Baked Sweet Potato Mont Blanc Salted Butter Soft" (990 yen)

Image: Hakata Hankyu
The soft serve ice cream, which is accented with melted butter, goes perfectly with the baked sweet potato Mont Blanc!
[Demonstration] Fukuoka "imoya Minou Sabo"
"A luxurious Japanese parfait with the aroma of brown honey" (1,210 yen)

Image: Hakata Hankyu
This parfait combines rich sweet potato soft serve ice cream with Japanese ingredients. Eat it and you'll feel the autumn.
[Demonstration] Osaka "Romantic Yakiimo Imo no Su"
"Salted Butter Brulee Baked Sweet Potato" (901 yen)

Image: Hakata Hankyu
The surface of the baked sweet potato is coated with a crispy coating. The melted butter and rock salt complement each other, bringing out the sweetness of the sweet potato.
[First time at Hakata Hankyu store and demonstration] Saitama's "Koedo Kawagoe Imofukudo"
"Drinkable roasted sweet potato" (600 yen)

Image: Hakata Hankyu
This sugar-free drink is made only with roasted sweet potato and milk, and has a rich, full-bodied flavor.
[Demonstration] Aichi "Yakiimokoro"
"Baked Sweet Potato Nuggets" (5 pieces for 756 yen)

Image: Hakata Hankyu
These unique nuggets are made with roasted sweet potato paste and minced chicken! Enjoy them with honey mustard sauce.
[First time at Hakata Hankyu store/demonstration] Osaka "OSAKA Tempura Specialty Store Ten Carat"
"Aged baked sweet potato tempura fried by a tempura chef" (original salt butter, honey butter, original curry, 1,001 yen each)

Image: Hakata Hankyu
Rich and sticky baked sweet potato tempura. Freshly fried and crispy, the sweet and salty taste is addictive!
[Demonstration] Kobe Imoya Shimoto, Hyogo
"Mitsuharuka" (S size 648 yen, M size 756 yen)

Image: Hakata Hankyu
This baked sweet potato shop has been inducted into the Hall of Fame, having won the Japan Baked Sweet Potato Grand Prix three times. The shop offers carefully selected Beni Haruka sweet potatoes, which are aged for a long time and cooked at low temperature, resulting in a sweet, sticky sweet potato with a strong aroma.
[Demonstration] Nagano "Yoshi's Sweet Potato Shop."
"White Sweet Baked Sweet Potato" (from 540 yen)

Image: Hakata Hankyu
These sweet potatoes are made by "Yoshi," a sweet potato evangelist with disciples all over the country. The rare "White Sweet" variety has a white skin and white inside, and is a well-balanced variety of sweetness, umami, aroma, and flavor.
[Demonstration] Aichi "Kakuozan Yoshiimo"
"Yoshiimo Hanabi" (731 yen per pack)

Image: Hakata Hankyu
Raw sweet potatoes are thinly sliced, deep-fried in flavorful rapeseed oil, and then coated in our homemade syrup. The flavor of the sweet potato and the moderately sweet syrup will fill your mouth.
Featured products at the "An Festival"
[First time at Hakata Hankyu store/demonstration] Yamagata "Nakajoya"
"Tempura Manju Soft Serve" (951 yen)

Image: Hakata Hankyu
Crispy tempura buns fried in rice bran oil and soft serve ice cream. The balance of hot and cold is addictive.
[Demonstration] Tokyo "Ginza Kuya Sky Color"
"An-butter French" (900 yen)

Image: Hakata Hankyu
This is the taste of a long-established Ginza shop, with the flavor of carefully cooked bean paste, the richness of butter, and the perfect combination with bread.
[Demonstration] Kanagawa "Magobee Dango Madataya"
"Magobee dumplings with walnut miso" (301 yen) "Japanese black tea bean paste with simmered astringent skin, pistachio and raspberry" (540 yen)

Image: Hakata Hankyu
A new sensation! These soba dumplings have a white bean paste base and a variety of flavors to enjoy.
[Demonstration] Kumamoto "Kumajun"
"Kumamoto Ikinari Dango" (251 yen)

Image: Hakata Hankyu
This local Kumamoto sweet is made by wrapping bean paste and fluffy sweet potato in dumpling skin and steaming it. The natural sweetness of the sweet potato harmonizes with the gentle flavor of the bean paste.
Saga "Muraoka Souhonpo"
Cashew Nut Yokan (1,080 yen)

Image: Hakata Hankyu
This traditionally made yokan is rich in nuts and not too sweet, so we recommend enjoying it with coffee.
[First time at Hakata Hankyu] Fukuoka's "Hakata An Canelé"
"Ogura bean paste x chocolate" etc. (from 390 yen)

Image: Hakata Hankyu
Crispy on the outside and chewy on the inside, this luxurious Japanese-style canelé is filled with delicate bean paste and has the aroma of rum and butter. It goes well with both tea and coffee.
[Demonstration/Eat-in] Shimane "Izumo Sakaneya"
"Izumo Zenzai" (pickles and tea included, 735 yen)

Image: Hakata Hankyu
Izumo Zenzai is a long-established Japanese confectionery shop in Izumo, founded in 1872. It serves approximately 100,000 servings a year at Goen Yokocho, in front of the Izumo Taisha Shrine. Boiled red and white mochi floats in this moderately sweet zenzai made with large, soft red adzuki beans.
[Demonstration] Tokyo "Yusoku Taikashi Honpo Amane"
"Taikashi Tsubuan" (301 yen)

Image: Hakata Hankyu
Taigashi is a popular sweet from a shop in Harmonica Yokocho in Kichijoji, Tokyo, that always has a long line of customers. It has a chewy, thin crust and a large, crispy wing. The unique blend of dough is filled with plenty of bean paste made from Hokkaido red beans and brown sugar.
What we have introduced here is just a small part of what will be on offer. Be sure to come to the venue to find your favorite sweets! (Text by ARNE Editorial Department)
<Summary of the "Sweet Potato Festa/An Festival">
Date and time: November 26th (Wed) to December 1st (Mon), 2025, 10:00-20:00 (finishes at 17:00 on the last day)
Venue: Hakata Hankyu 8th floor event hall (1-1 Hakataeki Chuo-gai, Hakata-ku, Fukuoka City, Fukuoka Prefecture)
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※Hakata Hankyu"Sweet Potato Festival"・"An Festival"
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