[Hakata Station Souvenir] Exclusive flavors! Delicious dorayaki you'll want to eat more than you can eat (Fukuoka City)

Hello! I'm Hakata Aya, a writer who shares the hottest information about Fukuoka.

This time, we will introduce a dorayaki specialty store that has opened on Ippin Street inside JR Hakata Station.

A new store that also makes a great souvenir: Matoya's Fukudora Hakata Station Ippin Street Store (Hakata Station Central Street, Hakata Ward, Fukuoka City)

On July 1, 2025, a dorayaki specialty store, Matoya no Fukudora Hakata Station Ippin Street Store, opened on Ippin Street, just off the Chikushi Exit of Hakata Station!

Image: Hakata Aya.

This brand is produced by Matoya's Narikin Manju in Nogata City, and you can enjoy modern dorayaki filled with the techniques of a famous shop. They also have a store in Hirao, Chuo Ward, Fukuoka City.

Dorayaki are characterized by their soft, chewy skins, which are hand-baked one by one by artisans, and are filled with plenty of bean paste and cream.

Image: Hakata Aya.

Most of the dorayaki are stamped with the "Matoya Fuku Dorayaki" mark, but the popular "Salted Butter" has a cute cow stamp on it ♡ They're all unique, so choosing will be fun!

Image: Hakata Aya.

A wide variety of flavors, from classics to unique and limited edition products!

The signature menu item is the addictively mildly salty "Salted Butter" (345 yen). Other flavors include the elegantly sweet "Hokkaido Azuki" (265 yen), the rich "Koicha Butter" (394 yen), and "Chocolate" (385 yen), and there is a wide variety of flavors ranging from classic to slightly unusual!

Image: Hakata Aya.

"Hojicha" (298 yen), "Yame Matcha" (322 yen), and "Walnut" (295 yen) can only be purchased at the Hakata Station Ippin Street store!

Image: Hakata Aya.

They also offer seasonal limited flavors. On the day I visited, they were selling "Lemon Butter" (324 yen).

Image: Hakata Aya.

Elegantly sweet and delicious! "You'll want to eat more than one" Dorayaki

I actually tried a few, and the one thing they all had in common was the deliciousness of the skin. They were chewy and springy, yet soft and fluffy when you put them in your mouth. They were slightly fragrant, and went perfectly with the lightly sweet bean paste and butter!

My personal favorite is the roasted green tea. The moment you put it in your mouth, the aroma of roasted green tea wafts up, making you feel relaxed and at ease, and it goes perfectly with the hot tea.

Dorayaki is filled with such gentle deliciousness that once you eat one, you'll find yourself reaching for another. Because it's not too sweet, it's perfect as an after-meal snack or for breakfast.

Image: Hakata Aya.

"Matoya's Fuku Dora" is packed with artisanal skill and a playful spirit. If you're ever in Hakata Station, be sure to check it out! (Text by Hakata Aya.)

＜Click on the store name for more details about the store ↓＞
Matoya's Fukudora (Hakata Station Ippin Street Store)
Address: 1-1 Ippin Street, Hakata Station, Hakata Ward, Fukuoka City, Fukuoka Prefecture
Business hours: 9:00-21:00
Closed: According to the facility
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