A collection of specialty soft serve ice creams! Limited edition bento lunches also available "Early Summer Hokkaido Exhibition" held (Fukuoka Mitsukoshi)

We bring you information on popular events perfect for your outing.

This time, we will introduce the "Mitsukoshi Early Summer Hokkaido Exhibition," which brings together tantalizing Hokkaido gourmet food.

[May 16th - 25th, 2025] "Mitsukoshi Early Summer Hokkaido Exhibition" to be held at Fukuoka Mitsukoshi

Image: Fukuoka Mitsukoshi

The Mitsukoshi Early Summer Hokkaido Exhibition will be held from Friday, May 16th to Sunday, May 25th, 2025 at the event venue on the 9th floor of Fukuoka Mitsukoshi.
*May 16th (Friday) is "MI Card Member Invitation Day". On the day of the event, each person must present one MI Card in their own name at the entrance to the venue. *You will not be able to enter by presenting a temporary card, MI Friends Club Shopping Card, or the My Page screen from the Mitsukoshi Isetan app. *Not required for those under 18 years of age. *You can also enter if you sign up for a new MI Card at the venue on the day of the event.

This time, we have a wide selection of carefully made soft serve ice cream, from farms, cafes, and specialty shops.

There will be a wide variety of parfaits and sweets, from classics to newcomers! Fukuoka Mitsukoshi will also be offering luxurious seafood and meat bento lunches.

Let's take a look at some of the exciting lineup.

Soft serve ice cream special

A wide variety of soft serve ice creams perfect for this season are available. I'm looking forward to comparing them!

[First appearance] Tokachi Milky "Tokachi Jersey Soft Serve Ice Cream" (501 yen per stick)

Image: Fukuoka Mitsukoshi

This item is made using rich, high-fat Jersey milk, and is characterized by its rich milkiness and subtle sweetness.

[First appearance] Qa:fuwa "Hokkaido Milk Charcoal Roasted Coffee Soft Serve" (521 yen per stick)

Image: Fukuoka Mitsukoshi

The soft serve ice cream and parfait shop "Qa:fuwa" in Sapporo City has released a sophisticated flavor with the aroma of charcoal-roasted coffee. You can enjoy the rich aroma and flavor of coffee while still feeling the milk.

Cafe Akira "Yubari Melon Soft Serve Ice Cream" (501 yen per stick)

Image: Fukuoka Mitsukoshi

Hakodate City's "cafe akira", which was well received at the previous Hokkaido exhibition, will be making a comeback. This luxurious soft serve ice cream uses Yubari melon juice and has a rich, sweet taste! The mellow melon aroma will fill your mouth.

[First appearance] Iwase Farm "Soft serve ice cream" (481 yen per stick)

Image: Fukuoka Mitsukoshi

Sweets from Iwase Farm, where the cows graze freely in the vast natural surroundings of Sunagawa City, Hokkaido, will be making their first appearance at the Hokkaido Exhibition! You can enjoy the original taste of milk that can only be achieved with fresh milk.

Machimura Farm "Farm Milk Soft Serve Ice Cream" (495 yen per stick)

Image: Fukuoka Mitsukoshi

Moderately sweet and full of milkiness! A soft serve ice cream with a refreshing aftertaste.

Sweets & Parfaits Special

A huge collection of parfaits and gorgeous sweets that are popular as a finishing touch to a meal in Hokkaido!

[First appearance] Iwase Farm's "Stretchy Strawberry Parfait" (880 yen per cup)

Image: Fukuoka Mitsukoshi

The "Stretchy Strawberry Parfait" is a rich soft serve ice cream made with fresh milk, decorated with strawberry sauce and cheesecake with stretchy cheese inside. The sweetness is enhanced by the salty taste!

[Limited to 50 per day] Machimura Farm's "Berry Yogurt Sundae" (1 cup for 1,100 yen)

Image: Fukuoka Mitsukoshi

This soft serve ice cream has a light sweetness and a refreshing aftertaste, and goes perfectly with homemade cream cheese, yogurt, mixed berries, and Hokkaido haskap sauce!

[First appearance] Sapporo Murakami Donut Shop "Donuts" (from 238 yen each)

Image: Fukuoka Mitsukoshi

Made with wheat from Hokkaido, these moist donuts melt in your mouth. They come in five flavors: Matcha Strawberry, Rich Strawberry, Oleo, Kuranchi, and Sugar.

[First appearance] Sapporo Japanese sweets workshop Ichisei's "Warabi Pudding" (Milk and custard 594 yen each, pumpkin 648 yen, cheese 691 yen)

Image: Fukuoka Mitsukoshi

Introducing "Warabi Pudding" from "Issei", a confectionery shop that uses plenty of ingredients from Hokkaido. It has warabi mochi inside for a new texture!

Other popular items on offer include various products from Royce, Rokkatei's Marusei Butter Sandwich (831 yen), Ryugetsu's Sanporoku (700 yen per piece), and Kitakaro's Hokkaido Kaitaku Okaki (from 491 yen), among other standard Hokkaido souvenirs.

Image: Fukuoka Mitsukoshi

Popular brand original bento special feature

We have a wide variety of popular bento boxes available, allowing you to compare a variety of flavors, from seafood to meat, all in one box.

Of particular note are the bento boxes sold exclusively by popular brands at Fukuoka Mitsukoshi. Don't miss out on the flavors you can only get here!

[Fukuoka Mitsukoshi exclusive, live demonstration, limited to 20 items per day] Sea urchin specialty store Seichiya's "Murasaki sea urchin and Bafun sea urchin comparison bento" (3,510 yen)

Image: Fukuoka Mitsukoshi

This is a luxurious set meal that allows you to compare the sweetness of purple sea urchin and the rich flavor of bafun sea urchin.

[Fukuoka Mitsukoshi exclusive, live demonstration, limited to 30 per day] Hamagata Suisan's "Kaiho Bento" (1 box 2,484 yen)

Image: Fukuoka Mitsukoshi

It's packed with shrimp, scallops, sea urchin, salmon roe, squid, salmon, and more! It's a luxurious bento packed with "treasures of the sea."

[Fukuoka Mitsukoshi exclusive/demonstration] Sapporo Steak Bishamon "Furano Wagyu Loin Steak Bento" (1 box 2,916 yen)

Image: Fukuoka Mitsukoshi

You can enjoy the deliciousness of Furano Wagyu beef, a Japanese black beef raised in the Furano Basin in Hokkaido.

Eat-in Special

You can enjoy eat-in dining at Sapporo's popular ramen restaurant "Mensho Akatoba," the popular pork bowl restaurant "Butadon Kikuchiya" in Obihiro, the home of pork bowls, and "cafe Akira," where you can try Hokkaido beer and highballs.

Noodle shop Akatoba "Owner's portioned miso ramen" (1 bowl 1,351 yen)

Image: Fukuoka Mitsukoshi

"Mensho Akatoba" serves a bowl of ramen packed with attention to detail, including an original rich soup made with a tonkotsu base and seafood stock, thin, chewy noodles, and tender, fragrant roast pork made from pork belly marinated in a special sauce and carefully seared each piece.

The "Owner's Miso Ramen" is the most popular. You can enjoy the rich miso ramen with luxurious toppings such as roast pork, seasoned egg, bamboo shoots, seaweed, and green onions!

[Limited to 20 per day] Ramen shop Akatoba "Crab and scallop miso ramen" (1 bowl 1,701 yen)

Image: Fukuoka Mitsukoshi

The popular miso ramen is generously topped with snow crab and scallops. Enjoy it with melted Hokkaido butter.

[First appearance] Butadon Kikuchiya "Delicious! Butadon" (1,485 yen per serving)

Image: Fukuoka Mitsukoshi

This dish is made with pork from Tokachi, grilled in Kikuchiya's special secret sauce. Take-out is also available.

Local "Dosanko" gourmet food and popular "Hokkaido Convenience Store" items also available

If you come to the Hokkaido Exhibition, you can't miss the seafood, vegetables, and classic local gourmet foods that will be on display at the venue. Don't miss the lineup of recommended sweets that you can buy at Hokkaido convenience stores, either.

Image: Fukuoka Mitsukoshi

This is just a small part of what we have introduced. Please come and check it out at the venue. (Text/ARNE Editorial Department)

＜Outline of "Mitsukoshi Early Summer Hokkaido Exhibition"＞
Date and time: Friday, May 16th, 2025 (※) to Sunday, May 25th, 2025, 10:00-19:00 (final day closes at 17:00)
"Mensho Akatoba" Eat-in 10:30-18:00 (Last orders 30 minutes before closing, final day closes at 16:00) (※) May 16th (Friday) is "MI Card Member Invitation Day"
Location: Fukuoka Mitsukoshi, 9th floor event hall
*This article is current as of the time of publication. *Prices include tax. *Photos are for illustrative purposes only.
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