[All items introduced] 21 varieties in total! "Family Mart Strawberry Picking" features popular products such as sweets and bread

The long-awaited strawberry season has arrived!

This time, we will introduce you to a fantastic strawberry sweets campaign starting at FamilyMart.

A total of 21 types of strawberry products! "Family Mart Strawberry Picking (R)" starts at Family Mart stores nationwide from January 7th

FamilyMart's "FamilyMart is Full of Chocolate!" (※) campaign, which has been a hot topic, is based on the theme of "FamilyMart Sweets" and covers a wide range of categories, including desserts, bread, ice cream, and drinks. *Held at the end of October 2024, now finished.

Following on from "Family Mart is Full of Chocolate!", the second part of the "Family Mart Sweets" campaign will be "Family Mart Strawberry Picking", which will start on Tuesday, January 7, 2025! A whopping 21 kinds of sweets made with seasonal strawberries will be on sale.

Image: PR TIMES

"Family Mart Strawberry Picking" is a popular annual campaign that has been running since 2021. This year, 11 new products will be introduced, including "Strawberry Tiramisu" with multiple layers of special sauces and mousse, and "Strawberry French Cruller (with Strawberry Whipped Cream)" with its delicious cream inside. Standard products will also be available in special limited edition versions.

We will introduce all the items!

*Release dates and regions may vary depending on the product. *"Strawberry Picking" is a registered trademark of Ezaki Glico Co., Ltd.

Five-layered finish! "Strawberry Tiramisu"

First up is the cute-looking new product "Strawberry Tiramisu" (328 yen). This fluffy and creamy tiramisu is made by layering strawberry sauce with fruit pulp and tiramisu mousse.

Image: PR TIMES

It has five layers, each with a different taste and texture: the bottom layer is a sweet and sour strawberry sauce with fruit pulp, the second layer is tiramisu smooth, and the third layer is strawberry sponge and syrup.

Image: PR TIMES

You can enjoy the sweet and sour taste of strawberries and the milky and mellow taste of mascarpone.

Contains granular fruit pulp! "Melon bread with whipped strawberry pulp"

Next up is another new product, the "Strawberry Whipped Melon Bread" (158 yen). *Prices and specifications may differ in Okinawa Prefecture.

This melon bread is made with strawberry-flavored pink bread dough and strawberry-flavored biscuit dough, and is sandwiched between whipped cream containing sweet and sour strawberry pulp! The whipped cream, bread dough, and biscuit dough are all pink.

Image: PR TIMES

Whipped cream, condensed milk, and Amaou strawberry sauce! "Strawberry French Cruller (with strawberry whipped cream)"

The "Strawberry French Cruller (with strawberry whipped cream)" (190 yen) is so appealing that you'll want to pick it up just by looking at it.

Image: PR TIMES

The outside is decorated with strawberry and white chocolate, and inside is a strawberry whipped cream made from a blend of fresh cream, condensed milk, and Amaou strawberry sauce.

A Japanese sweet with a great impact! "Extra Thick Dorayaki Burger (Strawberry Mousse & Bean Jam)"

This one is incredibly thick! It's called the "Extra Thick Dorayaki Burger (Strawberry Mousse & Bean Jam)" (268 yen).

Image: PR TIMES

This dessert combines FamilyMart's original bean paste and strawberry mousse with fruit pulp, creating a perfect blend of Japanese and Western flavors.

Contains condensed milk cream! "Hattendo's chilled melt-in-your-mouth cream bread with strawberry milk"

Just the name of this delicious treat is "Hattendo's Chilled Melty Cream Bun with Strawberry Milk" (290 yen).

Image: PR TIMES

This cream bun has a melt-in-your-mouth texture and is filled with Amaou strawberry jam from Fukuoka Prefecture and condensed milk cream.

Fresh fruit is great! "Strawberry Crepes"

The "Strawberry Crepe" (378 yen) is eye-catching with its fresh strawberries.

Image: PR TIMES

Chewy crepe dough is wrapped around strawberry mousse, whipped cream and sponge cake, and topped with fresh strawberries!

You can enjoy the sweet and sour juicy fruit aroma.

"Strawberry Baumkuchen" is a luxury all-you-can-eat!

"Strawberry Baumkuchen" (190 yen) is a Baumkuchen filled with strawberries!

Image: PR TIMES

The Baumkuchen dough is made with Amaou strawberry puree and is topped with white chocolate and dried strawberry flakes.

"Strawberry Financier" coated with white chocolate

The familiar financier is now available in strawberry flavor. This is the "Strawberry Financier" (198 yen).

Image: PR TIMES

Financiers made with New Zealand butter and strawberry puree, half coated in white chocolate.

The dried strawberry flakes on top are a nice accent.

It's getting tastier! "Strawberry Snowball Cookies"

The "Strawberry Snowball Cookies" (180 yen) are even more delicious than ever before.

Image: PR TIMES

Strawberry powder is kneaded into the dough to give it a sweet and sour, strawberry flavor. The crispy and crumbly texture remains the same, but freeze-dried strawberries have been added since last year, enhancing the sweet and sour taste of the strawberries.

"Strawberry Tart" made with a perfect cocoa crust

The "Strawberry Tart" (198 yen) has an impressive colored tart crust.

Image: PR TIMES

Chocolate dough mixed with strawberry puree is poured into a cocoa-flavored tart dough, then topped with sauce and baked.

Two different flavors in a box! "Strawberry milk macaron & strawberry jam flavor"

The stylishly colored "Strawberry Milk & Strawberry Jam Macarons" (290 yen) will be released on Tuesday, January 14, 2025.

Image: PR TIMES

Each one is filled with strawberry milk cream and strawberry jam cream. It's a two-piece macaron that lets you enjoy both sweet and sour flavors.

Cream with fruit pulp inside! "Strawberry bread with a chewy texture"

The cute pink "Chewy Strawberry Bread" (138 yen). *Prices and specifications may differ in Okinawa Prefecture.

Image: PR TIMES

The chewy bread is covered with pink dough on the outside and filled with pink strawberry cream.

Inside is a sweet and sour cream containing strawberry pulp.

Simple yet delicious "Strawberry & Whipped Sandwich"

There are strawberries in the sandwich section too! This is the "Strawberry & Whipped Sandwich" (430 yen), which will go on sale on Tuesday, January 14, 2025.

Image: PR TIMES

This fruit sandwich combines strawberries and whipped cream, and the simple combination brings out the deliciousness of each ingredient.

A perfect match! "Strawberry condensed milk waffle cone"

Of course, the ice cream is strawberry! This is the "Waffle Cone Strawberry Condensed Milk" (298 yen). *Limited quantity

Image: PR TIMES

This ice cream is rolled in two colors: strawberry ice cream and condensed milk ice cream. The strawberry ice cream contains 30% strawberry juice (15% in the product) to express its sweet and sour taste. It goes perfectly with the condensed milk ice cream, which has a milky flavor! The waffle cone is made with whole wheat flour, so it is crispy and fragrant!

White chocolate melts in your mouth! "Famimaru Premium Shimi-komi Chocolat Strawberry"

Strawberry has also appeared in the "Famimaru PREMIUM" series. This is "Famimaru PREMIUM Shimi Komi Chocolat Strawberry" (348 yen).

Image: PR TIMES

The sweet and sour crispy freeze-dried strawberries melt into the refreshingly sweet white chocolate! A new and unique chocolate experience.

Rich milk chocolate is great! "Famimaru PREMIUM Strawberry Chocolate Milk"

This is "Famimaru Premium Strawberry Chocolate Milk" (348 yen), which uses couverture chocolate.

Image: PR TIMES

Sweet and sour freeze-dried strawberries are drizzled in rich, caramel-like milk chocolate - an exquisite combination.

Also available in white! "Famimaru PREMIUM Strawberry Chocolate White"

White chocolate lovers should check out "Famimaru PREMIUM Strawberry Chocolate White" (348 yen).

Image: PR TIMES

Freeze-dried strawberries are combined with creamy, slightly sour white chocolate for an irresistible rich flavor.

Three times the strawberry puree! "Sweet and sour caramel corn with rich strawberry flavor"

There's even strawberry snacks! This is "Strawberry Sweet and Sour Caramel Corn" (138 yen). *Limited quantity

Image: PR TIMES

This caramel corn uses Amaou strawberries and has a sweet and sour taste and a crunchy texture. Compared to the "Amaou Strawberry Flavored Caramel Corn," this one uses three times as much strawberry puree in the syrup and Amaou strawberry powder in the seasoning, making it rich!

The texture is intriguing! "Crispy and fluffy sweet and sour strawberry chocolate marshmallow"

If you want to try that texture, try the "Crispy and fluffy sweet and sour strawberry chocolate marshmallow" (258 yen). *Limited quantity

Image: PR TIMES

Bite-sized marshmallows coated in sweet and sour strawberry chocolate. The fluffy marshmallows and crunchy strawberry chocolate create a fun texture!

A gorgeous flavor: "Afternoon Tea Strawberry Tea Latte"

Just looking at the packaging, you can tell the "Afternoon Tea Supervised Strawberry Tea Latte" (198 yen) is delicious.

Image: PR TIMES

As the name suggests, this strawberry tea latte was created under the supervision of Afternoon Tea. It is made with a blend of tea leaves from three different regions, allowing you to fully enjoy the gorgeous aroma of Tochiotome strawberry juice and the specially blended black tea.

The amount of fruit pulp has been increased for a limited time only! The ever-popular "Strawberry Milk"

The popular classic product "Strawberry Milk" (278 yen), which has sold over 49 million units, is also available in a special edition for a limited time only.

Image: PR TIMES

You can enjoy "Strawberry Milk" with "increased fruit pulp" in a limited edition of 560,000 bottles.

From desserts to ice cream, bread, and drinks! There are 21 varieties in all, and each one is intriguing. Be sure to try them before they sell out. (Text/ARNE Editorial Department)
*This article is current as of the time of publication. *Prices mentioned in the article include tax (8%). *Product prices, release dates, specifications, etc. may vary depending on the region. *Stock availability varies depending on the store and time of year. Prices may also change or sales may end. *Products may not be available at some stores. *Source: PR TIMES (FamilyMart Co., Ltd.)
* Any secondary use of the content of this site (images, text, etc.) such as duplication, reproduction, diversion, modification, etc. without permission is strictly prohibited. If found to be in violation, legal action may be taken.

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