A popular Tokyo store with long lines is coming to Tenjin, Fukuoka for a limited time! Popular winter-only flavors also available

Nenrin-ya, a popular Tokyo Baumkuchen shop that has long lines of customers, is now open for a limited time at Daimaru Fukuoka Tenjin store.

There are also limited edition flavors that can only be enjoyed in winter.

[Until December 2nd] The hugely popular Baumkuchen specialty store "Nenrin-ya" will be open for a limited time at the Daimaru Fukuoka Tenjin store

Image: Daimaru Fukuoka Tenjin store

Nenrin-ya, with its main store in Ginza, is a Japanese-made Baumkuchen specialty store with an impressive pure white curtain.

Baumkuchen, born from years of research and development, became a staple in restaurants as soon as it was released due to its unique texture and flavor. It is highly regarded as "the taste that represents Tokyo."

Nenrin-ya will be open in the north connecting corridor of B2 of the main building of Daimaru Fukuoka Tenjin store from Wednesday, November 20th to Monday, December 2nd, 2024.

Introducing the lineup you're interested in

The lineup includes luxurious flavors such as the signature "Mount Balm Firm Buds" and "Straight Balm Soft Buds," as well as the winter-only "Mount Balm Brownie."

We also offer elegant, bite-sized Baumkuchen that are easy to eat!

Mount Balm Firm Buds

Image: Daimaru Fukuoka Tenjin store

Nenrin-ya's signature product is Mount Balm Shikkari Me (864 yen for one stick, 1,836 yen for a whole bag). The luxurious dough is full of butter flavor, with a crispy crust and a moist, matured interior.

Image: Daimaru Fukuoka Tenjin store

This is a carefully crafted Baumkuchen that is baked slowly and carefully in our own ovens to bring out its delicious flavor.

Straight Balm Soft Buds

Image: Daimaru Fukuoka Tenjin store

Another of the two great Baumkuchen that Nenrin-ya is proud of is the Straight Baum Soft Bud (1,404 yen). It is baked with a generous amount of eggs to make it fluffy and juicy.

Mount Balm Brownie

Image: Daimaru Fukuoka Tenjin store

The representative product "Mount Balm Solid Bud" has a limited winter flavor, "Mount Balm Brownie" (1,080 yen per piece).

The chocolate dough is made by mixing "Hyakunen Cocoa" from the Swiss company Felchlin, which has been handed down for over a century, with "cacao mass," the ultimate chocolate, and baking it slowly and carefully in thick layers for a long time to allow the flavor to mature. You can enjoy the deep richness and aroma of cacao and the sharp, rich taste of chocolate.

Winter Mount Balm Assortment

Image: Daimaru Fukuoka Tenjin store

The "Mount Balm Kikkomi Me" is a representative product with a crispy crust and moist inside, and a rich buttery flavor. There is also the "Winter Mount Balm Assortment" (2 pieces for 2,052 yen), which includes two pieces of the "Mount Balm Brownie", a winter-only product with a rich cacao aroma.

Winter limited edition bite-sized balm assortment (4 varieties)

Image: Daimaru Fukuoka Tenjin store

The "Winter Limited Bite-sized Balm Assortment 4 Types" is a set of four types: "Mount Balm Firm Buds", "Straight Balm Soft Buds", "Mount Balm Brownie", and "Mount Balm Matcha" (5 pieces for 1,512 yen, 10 pieces for 2,916 yen, 15 pieces for 4,212 yen). It's nice to be able to enjoy a variety of flavors in these elegant bite-sized pieces.

Why not take this opportunity to try the popular flavors? (Text/ARNE Editorial Department)
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