Popular gourmet food gathers in Tenjin! "The 42nd Hakata Umakamon Market" will be held (Iwataya Main Store)

We bring you information on popular events perfect for your outing.

This time, we will introduce the 42nd Hakata Umakamon Market, which will be held at Iwataya Main Store.

[March 26th-31st, 2025] The 42nd Hakata Umakamon Market will be held at Iwataya Main Store.

Image: Iwataya Main Store

The 42nd Hakata Umakamon Market will be held from Wednesday, March 26th to Monday, March 31st, 2025 at the Grand Event Hall on the 7th floor of the main building of Iwataya Main Store.
*March 26th (Wednesday) is the "Invitation Day for MI Card Members and Isetan Mitsukoshi App Members." Each person must present one MI Card in their own name or their Mitsukoshi Isetan App My Page. Some cards are not eligible.

This product exhibition themed on "Fukuoka Food" is always hugely popular!

This time, we will be introducing delicious food from 57 stores, ranging from popular sweets and photogenic gourmet food to popular breads and flavors from famous shops.

Don't miss the special feature on "cherry blossom viewing gourmet" that is unique to this time of year.

Let's take a look at some of the exciting lineup.

Recommended Gourmet Special

This is something you definitely want to keep in mind.

[Umakamon Market exclusive, first appearance, demonstration, limited to 30 per day] One Pafe "Amaou Milk Parfait"

"One Pafe," a take-out specialty store for custom parfaits located in Daimyo, Chuo-ku, Fukuoka City, will be making its first appearance.

The highlight is the "Amaou Milk Parfait" (1,501 yen each), which is only available at the "Hakata Umakamon Market" demonstration sale. It is a luxurious dish that uses plenty of Amaou strawberries produced in Koga City.

Image: Iwataya Main Store

[First appearance, limited to 50 pieces each day] Porte Bonheur "Hakata Hana Dora" Anka (Yame tea, chocolate Amaou)

"Porte Bonheur" in Maidashi, Higashi Ward, Fukuoka City has released "Hakata Hana Dora" Anka (Yame Tea and Chocolate Amaou)" (756 yen each), a delicate bean paste flower wrapped in an original skin. The craftsmen have faithfully reproduced the real flower, and it is surprisingly gorgeous!

You can enjoy the change in taste, with the first bite being a Japanese sweet and the second a Western sweet. On the right in the photo, the "Hakata Hana Dora" Anka (Chocolate Amaou) is only available at the Hakata Umakamon Market.

Image: Iwataya Main Store

[Umakamon Market exclusive, limited to 150 per day] MOMOTOSE "Amaou Strawberry Roll Cake"

MOMOTOSE, a popular cafe in Hirao, Chuo Ward, Fukuoka City, known for its sweets, will be offering an Amaou Strawberry Roll Cake (699 yen each) exclusively at the Hakata Umakamon Market.

It features a moist dough and an excellent balance of original cream and strawberries.

Image: Iwataya Main Store

Sweets & Bakery Special

A huge gathering of popular Fukuoka stores!

[Umakamon Market exclusive, first appearance, limited to 30 per day, on sale from 11am each day] Shushuzu Bakery's "Koyuki Sakura An Butter"

Shushu's Bakery in Haruyoshi, Chuo Ward, Fukuoka City is known for its pure white, square, fresh bread.

The fresh bread "Koyuki Sakura An Butter" (400 yen each), available only at the "Hakata Umakamon Market", has a gentle sweetness of cherry blossom bean paste and the milky flavor of butter.

Image: Iwataya Main Store

[First appearance, live demonstration, limited to 30 per day] Abbey Yakuin's "Mentaiko Cuban Sandwich"

Abbey Yakuin, a Cuban sandwich and sweets shop located in Yakuin, Chuo-ku, Fukuoka City, will be making its first appearance.

A new product using Spicy Fish Eggs from "Fukuya," the "Mentaiko Cuban Sandwich" (1,301 yen each), will be on sale at the "Hakata Umakamon Market"!

Image: Iwataya Main Store

[Only for MI Card members, only for Umakamon Market, limited to 200 per day, only on sale from 26th (Wed) to 30th (Sun) each day from 14:00] Suzukake x Pan Stock "An Donut"

"An Donut" (2 pieces for 601 yen) is a collaboration between "Suzukake", a popular Fukuoka store known nationwide, and "Panstock".

Pan Stock's soft, moist donut dough is smooth and melts in your mouth, and is filled with Suzukake's famous bean paste.

Image: Iwataya Main Store

*Numbered tickets will be distributed next to the upward escalator from 1:30 pm (MI Card must be presented).
*Limit 2 items per person.

[Umakamon Market limited edition, limited to 40 per day] Mokkindo's "Sakura An Dorayaki"

"Mokukindo" in Ropponmatsu, Chuo Ward, Fukuoka City, is renowned for its "dorayaki" made with hand-kneaded and hand-baked dough and homemade bean paste.

The "Sakura An Dorayaki" (600 yen each), available only at the "Hakata Umakamon Market," features matcha chocolate resembling leaves, giving it a spring-like appearance.

Image: Iwataya Main Store

[Umakamon Market limited edition, demonstration, limited to 30 per day] "Amaou Soft Serve" ice cream at 9pm

"Ice Cream at 9pm" is a popular nighttime ice cream specialty store that has branches such as the Daimyo branch.

Be sure to check out the "Amaou Soft Serve" (1,001 yen per piece), which is only available at the "Hakata Umakamon Market" and uses plenty of Amaou strawberries delivered directly from the strawberry farms. The combination of light milk ice cream and sweet and sour strawberries is the best!

Image: Iwataya Main Store

[Limited to Umakamon Market, Amaou strawberry, 30 pieces per day, Sakura, 20 pieces per day, Matcha, 20 pieces per day] Patisserie Pas de Deux "Spring Hedgehog Eclair (Amaou strawberry, Sakura, Matcha)"

Too cute to eat?! The hugely popular "Hedgehog Eclair" from "Pâtisserie Pas de Deux" in Takamiya, Minami Ward, Fukuoka City will be available exclusively at the "Hakata Umakamon Market" as "Spring Hedgehog Eclair (Amaou Strawberry, Sakura, Matcha)" (each about 40g, 864 yen per 100g).

In addition to the standard flavors, you can enjoy four other flavors: "Amaou Strawberry," a custard made with Amaou puree; "Matcha," a refreshing flavor; and "Sakura," a cherry blossom-flavored custard.

Image: Iwataya Main Store

Cherry blossom viewing gourmet

There's also a wide selection of bento boxes and prepared foods to take with you to your cherry blossom viewing party!

[Umakamon Market limited edition, live performance, limited to 30 items per day] Hana's "6 types of Nanseki Inari"

Hana is a shop located in Minoshima, Hakata Ward, Fukuoka City that specializes in Hana Ohagi and Shimi Shimi Nanseki Inari.

Nankan Inari, made by carefully cooking the hard Nankan age for 40 minutes until it becomes plump, soft and juicy, is extremely popular.

The "Nankan Inari 6 Types" (1,101 yen) that will be released this time will include the five types sold in physical stores (yuzu, sesame, wasabi, green shiso, and plum shiso), plus lotus root, which is only available at the "Hakata Umakamon Market," for a total of six different flavors to enjoy.

Image: Iwataya Main Store

[First appearance/demonstration] Eguchi Unagi Shoten's "Domestic marbled eel kabayaki cherry blossom viewing one-piece box (pine)"

Yanagawa City's eel wholesaler "Unagi no Eguchi Shoten" will be making its debut. The "Unagi Kabayaki" is made by hand-grilling carefully selected domestic eels over binchotan charcoal, resulting in a delicious dish that is crispy on the outside and fluffy on the inside.

The "Grilled Japanese Marbled Eel Cherry Blossom Viewing Box (Matsu)" (4,900 yen per box) is topped with a whole fish and feels like a real treat!

Image: Iwataya Main Store

[Demonstration / Limited to 25 per day] Nodaniku "Hakata Wagyu Rump Steak Bento"

Nodaniku, a meat bar in the Hakozaki area of Higashi Ward, Fukuoka City, is selling the Hakata Wagyu Rump Steak Bento (2,700 yen per bento), which uses Fukuoka's brand beef.

Enjoy the light yet flavorful taste of "Hakata Wagyu".

Image: Iwataya Main Store

Hakata's classic gourmet food and famous Fukuoka restaurants

There is a wide selection of products that will make you look forward to mealtime, including Spicy Fish Eggs, ramen, and Hakata bite-sized gyoza.

Gohanya Meshisuke x Fukuoka Fukusankai "Hakata Ganjang Gejang" (1 fish) 2,700 yen

"Hakata Ganjang Gejang" (2,700 yen per fish) is a collaborative product between "Fukuoka Fukusankai," which sells delicious seafood caught at Izaki Fishing Port in the center of Fukuoka City, and "Gohanya Meshisuke," a fish specialty restaurant in Otemon, Chuo Ward, Fukuoka City.

This dish is made with fresh "Taiwan crab" from Hakata Bay, carefully marinated in a rich soy sauce-based sauce made specially for "Gohanya Meshisuke." The authentic taste and gorgeous appearance make it a great choice for special occasions.

Image: Iwataya Main Store

[Demonstration: Borsch Piroshki Set (Limited to 50 sets per day) / Borsch (Limited to 50 servings per day)] Tundra "Borsch Piroshki Set" "Borsch" "Piroshki"

The Russian restaurant "Tundra," which sadly closed in May 2021, will be making an appearance.

You can enjoy "Borsch" (648 yen per portion) filled with chunky ingredients such as Kyushu-grown beets, and mild-tasting "Piroshki" (432 yen for two).

There is also a "Borsch and Piroshki Set (one portion of borsch, two piroshki, sour cream)" (1,080 yen) which allows you to try both!

Image: Iwataya Main Store

The eat-in corner is also noteworthy

The popular restaurant "Kappo Yoshida" in Tenmayacho, Hakata Ward, Fukuoka City, which has long lines, is back again this year with an eat-in option. Enjoy the first-class flavor of their specialty "Taicha" (1,650 yen per meal, limited to 100 per day).

Image: Iwataya Main Store

Kyushu's first urban winery, "Takenoya Hakata Winery," will also be there. You can enjoy the "Hakata Brewery Wine and Chicken Skin Set (1 glass of wine, 2 normal chicken skins, 2 yuzu, and 2 red chili, for a total of 6 bottles)" (1,501 yen).

This is just a small part of what we have introduced. Please come and check it out at the venue. (Text/ARNE Editorial Department)

＜Outline of the 42nd Hakata Umakamon Market＞
Date and time: March 26th (Wed) to 31st (Mon), 2025, 10:00-19:00 (final day closes at 17:00)
Location: Iwataya Main Store, Main Building 7th floor, Large Event Hall
*This article is current as of the time of publication. *Prices include tax. *Photos are for illustrative purposes only.
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