[Tenjin Event] A huge gathering of must-try delicacies! "Hokkaido Products and Tourism Exhibition" (Fukuoka Mitsukoshi)

We bring you information on popular events perfect for your outing.

This time, we will introduce the 43rd Hokkaido Products and Tourism Exhibition, which brings together a variety of fascinating Hokkaido gourmet foods.

[October 17th - 26th, 2025] The 43rd Hokkaido Products and Tourism Exhibition will be held at Fukuoka Mitsukoshi Department Store.

The 43rd Hokkaido Products and Tourism Exhibition will be held from Friday, October 17th to Sunday, October 26th, 2025, at the event venue on the 9th floor of Fukuoka Mitsukoshi.
*Friday, October 17th is "MI Card and Mitsukoshi Isetan App Members Invitation Day." Each person must present one MI Card in their own name or their Mitsukoshi Isetan App My Page at the entrance to the venue on the day. *You will not be able to enter with a temporary card or MI Friends Club Shopping Card. *Not required for those under 18 years of age. *You will also be able to enter if you sign up for a new MI Card at the venue on the day.

Image: Fukuoka Mitsukoshi

The theme this time is "Nyu!". The following three "Nyu!" will be gathered together.

★NEW's "Nyu!"
In addition to new menus and first-time stores from Fukuoka Mitsukoshi, there will also be stores opening for the first time outside of Hokkaido!

★Dairy products "Nyu!"
Fresh cream, soft serve ice cream, cheese, and butter are all available, along with other delicious delicacies made with dairy products that can only be found in the dairy kingdom.

★Standard & recommended menu "Nyu!"
From sweets to prepared foods, seafood and vegetables, there is a wide selection of Hokkaido's classic and highly recommended gourmet foods!

A luxurious seafood and meat bento box exclusive to Fukuoka Mitsukoshi will also be available.

Let's take a look at some of the exciting lineup.

NEW's "Nyu!"

Here are the products and brands that will be making their first appearance at Fukuoka Mitsukoshi that you should check out first.

[First store outside Hokkaido] GELATERIA torinosu "Various Gelato" (Single from 561 yen / Double from 633 yen / Triple from 703 yen)

GELATERIA torinosu in Sapporo won fourth place in the international competition organized by the Italian Gelato Association at SIGEP, the international trade fair for gelato, confectionery, and sweets, in 2024. The shop offers a selection of gelatos that make the most of the original flavors and tastes of the ingredients.

Image: Fukuoka Mitsukoshi

[First store outside Hokkaido] Soup Curry Ninja (1) "Medicinal Soup Curry Vegetable" (1,681 yen), (2) "Medicinal Soup Curry Minced Venison and Natto" (1,781 yen)

Soup Curry Ninja, a popular restaurant in Sapporo where you can enjoy special soup curry made with Hokkaido vegetables, over 20 kinds of spices, and medicinal herbs, is making its first appearance! It is characterized by its large chunky vegetables. This is a dish that can only be found here outside of Hokkaido.

Image: Fukuoka Mitsukoshi

Picata Forest Komagatake Milk "Art Forest Soft Serve Shine Muscat" (651 yen)

The soft serve ice cream is made using a special machine, resulting in a rich, silky smooth ice cream with a distinctive petal-like shape.

Image: Fukuoka Mitsukoshi

Dairy products "Nyu!"

The venue will feature a large collection of dairy products, sweets, and prepared foods that are unique to the dairy kingdom.

[New product - limited to 30 per day] Qa:fuwa "Various Maritozzos" (from 400 yen each)

"Qa:fuwa," a soft serve ice cream and parfait shop in Sapporo, is introducing a new product called "Maritozzo," created for the "43rd Hokkaido Products and Tourism Exhibition." The brioche bread is made with Hokkaido wheat and is filled with a generous amount of lightly sweetened fresh Hokkaido cream. You can enjoy the deliciousness of the cream.

Image: Fukuoka Mitsukoshi

[First appearance] Machimura Farm's "Fresh Cream Choux" (432 yen each)

This cream puff, made with homemade fresh cream and condensed milk, is available for the first time at Fukuoka Mitsukoshi. The rich cream is irresistible!

Image: Fukuoka Mitsukoshi

[First appearance] Machimura Farm's "Potato and Fresh Cream Sundae" (1,100 yen each)

This sundae, made for the first time at Fukuoka Mitsukoshi, is made with farm milk soft serve ice cream topped with sweet potato and fresh cream. The cow-shaped cookie is also cute ♡

Image: Fukuoka Mitsukoshi

Route Nine "Hokkaido Milk White Sauce and Original Cheese Sauce Hamburger" (1,300 yen each)

Route Nine is a popular hamburger restaurant in Sapporo that serves juicy patties seasoned with secret spices on original buns made from 100% Hokkaido wheat.

The "Hokkaido Milk White Sauce and Original Cheese Sauce Hamburger" is a rich blend of white sauce and original cheese sauce, and is overflowing with flavor no matter where you bite into it!

Image: Fukuoka Mitsukoshi

Hokkaido's No. 1 Direct Seller: "Ikameshi Italian" (1,188 yen each)

This Western-style squid rice dish is made by stuffing garlic rice with cheese inside a squid and topping it with tomato sauce and cheese. It's so fresh!

Image: Fukuoka Mitsukoshi

The classic and most recommended menu item "Nyu!"

There's a wide selection of classic Hokkaido souvenirs on offer, including the ever-popular "Royce," "Marusei Butter Sandwich" from Rokkatei (5 pieces for 831 yen), "Sanporoku Salt Butter" from Ryugetsu (1 piece for 750 yen), "Shiroi Koibito" from ISHIYA (12 pieces for 1,037 yen), and "Hokkaido Kaitaku Okaki" from Kitakaro (from 491 yen).

[Limited Quantity] Royce's "Gianduja Chocolate" (20 pieces for 1,215 yen)

Among the wide variety of products available at Royce', the one that stands out is the Gianduja Ganache Chocolate.

This is a chocolate made from gianduja, a chocolate blended with hazelnut and almond paste. The rich, fragrant flavor of the nut liqueur used for flavoring blends beautifully with the smooth fresh cream.

Image: Fukuoka Mitsukoshi

Popular brand original bento special feature

One of the highlights of the Hokkaido Exhibition is the wide variety of bento lunches available, from seafood to meat.

Of particular note are the bento boxes sold exclusively by popular brands at Fukuoka Mitsukoshi. Don't miss out on the flavors you can only get here!

A 1,296 yen bento box will also be available exclusively to MI Card members.
*Sales start at 10:30 AM each day, and numbered tickets will be distributed in front of the elevator on the 9th floor from 10:15 AM. Limited to two items per person.

[Fukuoka Mitsukoshi exclusive, live demonstration, limited to 20 items per day] Sea urchin specialty store Seichiya's "Murasaki sea urchin and Bafun sea urchin comparison bento" (3,510 yen)

This is a luxurious set meal that allows you to compare the sweetness of purple sea urchin and the rich flavor of bafun sea urchin.

Image: Fukuoka Mitsukoshi

[Fukuoka Mitsukoshi Exclusive - Demonstration - Limited to 30 per day] Hokkai Kobo "Red Scallop and Crab Meal" (3,510 yen per serving)

It's packed with red scallops, the king of crabs, and the popular snow crab!

Image: Fukuoka Mitsukoshi

[Fukuoka Mitsukoshi Exclusive - Live Demonstration] Kita no Kappa "Hokkaido Hontuna Bento" (2,592 yen per box)

This luxurious bento box lets you enjoy seasonal Hokkaido bluefin tuna, as well as rich sea urchin, seasonal salmon roe, and scallops.

Image: Fukuoka Mitsukoshi

Eat-in Special

The popular Sapporo ramen shop "Mensho Sekitoba," which also attracted attention at the "Early Summer Hokkaido Exhibition," and "cafe akira," where you can enjoy Hokkaido beer and highballs, will be appearing again this year.

In addition, the eat-in area of Hakodate Morning Market Suzuya Shokudo, famous for its seafood bento boxes, has been revived!

Sekitoba Ramen Shop "Chef's Miso Ramen" (1 bowl 1,400 yen)

"Mensho Akatoba" serves a bowl of ramen packed with attention to detail, including an original rich soup made with a tonkotsu base and seafood stock, thin, chewy noodles, and tender, fragrant roast pork made from pork belly marinated in a special sauce and carefully seared each piece.

The "Owner's Miso Ramen" is the most popular. You can enjoy the rich miso ramen with luxurious toppings such as roast pork, seasoned egg, bamboo shoots, seaweed, and green onions!

Image: Fukuoka Mitsukoshi

Ramen shop Sekitoba "Ise ebi miso ramen" (2,200 yen per bowl)

A new menu item, "Ise Ebi Miso Ramen," was created for the "43rd Hokkaido Products and Tourism Exhibition."

A bowl of rich shrimp soup topped with spiny lobster, overflowing with the delicious flavor of shrimp. The gorgeous appearance will get you excited!

Image: Fukuoka Mitsukoshi

Hakodate Morning Market Suzuya Shokudo "Choose Your Five-Color Seafood Bowl" (1 bowl 1,944 yen)

This seafood bowl allows you to choose five of your favorite seafood from nine types: salmon, negitoro (tuna with green onions), flying egg, shredded salmon, salmon roe, squid, crab, sweet shrimp, and scallop. You'll definitely have a hard time deciding what to choose...!

Image: Fukuoka Mitsukoshi

What we have introduced this time is just a small part of it.

If you come to the Hokkaido Exhibition, you can't miss the seafood, vegetables, and classic local gourmet foods that will be on display at the venue. Don't miss the lineup of recommended sweets that you can buy at Hokkaido convenience stores, either.

Be sure to check it out at the venue. (Text/ARNE Editorial Department)

<Outline of the 43rd Hokkaido Products and Tourism Exhibition>
Date and time: Friday, October 17th to Sunday, October 26th, 2025, 10:00-19:00 (final day closes at 17:00)
"Mensho Sekitoba" eat-in hours: 10:30-18:00 (last orders 30 minutes before closing, closing at 16:00 on the last day) (*) Friday, October 17th is "MI Card and Mitsukoshi Isetan app members invitation day"
Venue: Fukuoka Mitsukoshi, 9th floor event hall
*This article is current as of the time of publication. *Prices include tax. *Photos are for illustrative purposes only.
* Any secondary use of this site's content (images, text, etc.) including copying, reprinting, diversion, or modification without permission is strictly prohibited. If discovered, legal action may be taken.

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