TOP > Food&Drink> The fluffy, hand-baked skin is exquisite! "Perfect for a gift" A specialty shop with a wide variety of Norayaki (Hirao, Fukuoka City)
まとやの福どら/福岡市中央区平尾

The fluffy, hand-baked skin is exquisite! "Perfect for a gift" A specialty store with a wide variety of Dorayaki (Hirao, Fukuoka City)

Hello. I'm Yuri and I love going out with my kids.

This time, we will introduce a stylish Dorayaki specialty store located in Hirao, Chuo Ward, Fukuoka City.

A new brand of popular confectionery! A takeaway dorayaki specialty store "Matoya no Fukudora" (Hirao, Chuo-ku, Fukuoka City)

Matoya no Fukudora is an 11-minute walk from Nishitetsu Hirao Station and an 8-minute walk from Yakuin Odori Station on the Nanakuma Subway Line, located next to NO COFFEE.

まとやの福どら 外観

Image: Yurichan

It opened in April 2023 as a new brand of Matoya no Narikin Manju, a Dorayaki specialty store in Nogata City.

Using only the finest selected ingredients, our craftsmen hand-grill each piece of skin every day.

Matoya's Fukudora sign

Image: Yurichan

Upon entering the store, you will be greeted by a large showcase.

Inside Matoya's Fukudora

Image: Yurichan

Currently, five standard varieties are available: "Hokkaido Azuki" (240 yen), "Salted Butter" (320 yen), "Chocolate" (340 yen), "Koicha Butter" (360 yen), and "Custard" (290 yen).

There were also seasonal limited edition products on display, made with plenty of in-season ingredients, such as "Baked Sweet Potato Butter" (360 yen), "Lemon" (300 yen), and "Raspberry" (300 yen).

Inside Matoya's Fukudora

Image: Yurichan

They also have "Dorayaki Skin Plain" (490 yen) and "Dorayaki Skin with Guérande Salt" (500 yen). If you want to eat just the skin, this is a must-try!

Matoya's Fuku Dorayaki - Dorayaki skin

Image: Yurichan

Although it's not a dorayaki, "Matoya Financier" (290 yen) is also popular.

Matoya's Fukudora and Matoya's Financiers

Image: Yurichan

It would also be a good way to reward yourself!

Also recommended as a gift! The very popular "Taste Comparison Set"

This time, I purchased the "Taste Comparison Set" (1,600 yen), which allows me to enjoy five different types of dorayaki.

Matoya's Fukudora Taste Comparison Set

Image: Yurichan

I'll introduce them in order.

Hokkaido Azuki Beans

The most popular is "Hokkaido Azuki Beans."

Matoya's Fukudora Hokkaido Azuki Beans

Image: Yurichan

The thing I personally like most about this dish is that the azuki beans are roughly crushed, giving them a good texture.

Matoya's Fukudora Hokkaido Azuki Beans

Image: Yurichan

The sweetness was just right, and I could have eaten as many as I wanted!

Salted butter

"Salted Butter" with a cute cow branding mark.

Matoya's Fukudora with Salted Butter

Image: Yurichan

The richness of Hokkaido butter and just the right amount of salt make this the perfect match for red bean paste!

Matoya's Fukudora with Salted Butter

Image: Yurichan

It feels so soft it melts in your mouth, and you'll be hooked.

Dark Tea Butter

"Koicha Butter" with a deep green skin.

Matoya's Fuku Dorayaki with Dark Tea Butter

Image: Yurichan

They use matcha from Yabeya Konomi Honke in Yame city.

Matoya's Fuku Dorayaki with Dark Tea Butter

Image: Yurichan

It has a slightly tangy, adult taste, and is easy to eat after a string of sweet dorayaki.

chocolate

"Chocolate" wrapped in a skin containing cocoa powder.

Matoya's Fukudora Chocolate

Image: Yurichan

The cream made from Swiss couverture chocolate and fresh cream tastes just like fresh chocolate!

Matoya's Fukudora Chocolate

Image: Yurichan

It's rich but not too sweet, so you don't have to feel guilty about eating it.

It's a flavor that everyone, from adults to children, will love.

Baked sweet potato with butter

The "Baked Sweet Potato Butter" is available only during the season and is made with smooth, paste-like sweet potato that adds a refined sweetness.

Matoya's Fukudora - Baked Sweet Potato with Butter

Image: Yurichan

The rich butter does not clash with the bean paste, and the synergistic effect of the butter doubles the deliciousness.

Although this "Baked Sweet Potato Butter" is a seasonal product, it has become so popular that they are considering making it a regular item.

It was delicious, so I hope it becomes a regular item.

Best of all, the skins of all the dorayaki are delicious! The moist texture and rich flavor seem to bring out the best in each of the fillings.

They can be stored in the refrigerator for a long time (best before date is 2 days from date of production for custard and 5 days from date of production for the others), so they are sure to be a hit as gifts ♡

Matoya's Fukudora Taste Comparison Set

Image: Yurichan

Everyone, please give it a try. (Text by Yuri-chan)

<Click on the store name for more details about the store ↓>
■ Matoya's Fukudora
Address: 3-17-12 Hirao, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Business hours: 11:00-18:00
Closed: Mondays
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【reference image】
※Text and images:Yuri-chan

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