Beyond the level of convenience stores! "Hojicha" and "Matcha" sweets available at [7-Eleven]

I'm Masayo Sakamoto, a writer who loves convenience store sweets.

Did you know that autumn is the best season for tea?

Tea leaves exposed to plenty of summer sunlight take on a bitter, rich flavor and contain more catechins and caffeine than new tea from spring.

Sweets that feature tea are now appearing one after another at 7-Eleven.

So this time, we will introduce you to the latest roasted green tea and matcha sweets supervised by a long-established tea shop!

1: You'll be addicted to the moist and smooth texture! "Hojicha Castella and Whipped Cream Supervised by Ito Kyuemon"

Image: Masayo Sakamoto

Sweets supervised by "Ito Kyuemon" become a hot topic every time they are released. It's nice to be able to enjoy authentic sweets supervised by a long-established tea shop in Uji, Kyoto, which has been in business for over 190 years, without having to go to Kyoto.

Starting Saturday, September 30, 2023, "Hojicha Castella & Whipped Cream Supervised by Ito Kyuemon" (270 yen) will be on sale.

As the name suggests, this castella cake is made with Ito Kyuemon's roasted green tea and is filled with roasted green tea whipped cream. It is topped with powdered sugar, giving it an elegant and simple appearance.

Image: Masayo Sakamoto

The castella dough is moist and melts smoothly in your mouth.

The sweetness is followed by a slight bitterness, and the fragrant flavor of roasted green tea fills your mouth.

The whipped cream has a strong roasted green tea flavor and is delicious. The light and smooth cream goes perfectly with the batter, creating an elegant taste.

Image: Masayo Sakamoto

This Japanese sweet is the perfect match of sweet castella cake and fragrant roasted green tea.

2: Enjoy it in any way you like! "Anmitsu with roasted green tea and sweet potato paste, supervised by Ito Kyuemon"

Image: Masayo Sakamoto

This is "Anmitsu with Hojicha and Sweet Potato Paste Supervised by Ito Kyuemon" (378 yen), which was released on Saturday, September 30, 2023.

When you open the lid, the top container contains toppings such as sweet potato paste and roasted green tea whipped cream, while the bottom container contains roasted green tea agar and roasted green tea syrup.

Image: Masayo Sakamoto

The agar made with Ito Kyuemon's roasted green tea has a chewy texture and a smooth mouthfeel. It goes without saying that it goes perfectly with the rich, sweet roasted green tea syrup. The mellow aroma fills your mouth.

Image: Masayo Sakamoto

The toppings are very colorful, including autumnal sweet potato paste, roasted green tea whipped cream, shiratama (rice flour dumplings), mandarin oranges, and cherries!

Image: Masayo Sakamoto

The sweet potato paste has a smooth sweet potato-like flavor, and is so delicious that you'll want to keep eating it on its own. Of course, it also goes well with the roasted green tea agar.

Image: Masayo Sakamoto

The roasted green tea whipped cream, chewy rice flour dumplings, and fruits such as mandarin oranges and cherries add a nice accent to the dish, and each one has its own unique flavor.

Image: Masayo Sakamoto

This anmitsu has a roasted green tea aroma and is not too sweet, so it's recommended even for people who don't like sweet things.

3. A must-have for matcha lovers! "Tsujiri Strong Matcha Chocolate & Crunch"

Image: Masayo Sakamoto

Lastly, we have "Tsujiri Strong Matcha Chocolate & Crunch" (194 yen).

This ice cream is made using matcha from Tsujiri, a long-established store in Uji, Kyoto, that has been in business for over 160 years.

The product name "Okoi" apparently means "ice cream inspired by the taste of thick tea (Okoi)."

Upon opening the bag, you'll find a thick layer of matcha ice cream coated with chunky, crunchy matcha chocolate.

Image: Masayo Sakamoto

The matcha chocolate on the outside has a strong, rich flavor with the natural bitterness of matcha.

Image: Masayo Sakamoto

The matcha ice cream inside has a mellow and sweet taste.

The combination of the two flavors, the outside and the inside, creates a subtle bitterness and sweetness at the same time, and the delicious aroma of matcha spreads throughout your mouth.

Image: Masayo Sakamoto

The crispy matcha crunch added a nice texture and I finished it in no time.

This ice cream has a rich, luxurious taste and melts in your mouth, so it's recommended for matcha lovers!

Made with tea from a long-established tea shop, these tea sweets are also recommended as a little treat. Be sure to check out Seven-Eleven before they sell out. (Text by Masayo Sakamoto)
*The product price is the selling price (tax included) at the time of the interview. *Stock availability varies depending on the store and time. In addition, sales will end once the price has changed or the planned quantity has been reached. *Some stores may not carry the product. *

【reference image】
※Text and images:Masayo Sakamoto
*Seven-Eleven Japan

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